The world of fashion is constantly evolving, and keeping up with the latest trends can be a daunting task. Fortunately, fashion influencers make it easier by curating styles, offering inspiration and providing insights into the latest trends. By following the right influencers, you can stay up to date and develop your own style. This blog will introduce you to some of the best fashion influencers you should follow, divided into four categories: trendsetters, advocates for sustainable fashion, high-fashion influencers and street-style icons.
The best fashion influencers to follow
Prince Johanzen Bigornia·21 June 2024·1 my reading time
Definition of trendsetters
Trendsetters
Trendsetters are the influencers who consistently introduce new styles and ideas into the world of fashion. They have a keen eye for what’s going to be popular next and often set the direction for fashion trends. By following these influencers, you can get a head start on the latest looks and help keep you ahead of the fashion curve.
Influencers you should follow
Chiara Ferragni (@chiaraferragni)
- Biography: Chiara Ferragni, an Italian blogger and entrepreneur, is one of the most influential trendsetters in the fashion world. She started out with her blog, The Blonde Salad, and has since built a global brand.
- Why follow: Chiara’s style is eclectic, blending high fashion with accessible pieces. Her ability to seamlessly mix different styles makes her a great source of inspiration for anyone who wants to stay at the forefront of fashion.
Aimee Song (@aimeesong)
- Biography: Aimee Song is a Los Angeles-based fashion blogger and interior designer who runs the popular blog Song of Style.
- Why follow: Aimee’s feed is full of bright, cheerful outfits that are both stylish and practical. She has a knack for spotting new trends and presenting them in a way that feels both fresh and accessible.
- Olivia Palermo (@oliviapalermo)
- Biography: Olivia Palermo is a New York socialite and fashion influencer, known for her polished and sophisticated style.
- Why follow her?: Olivia’s style is the epitome of chic. She effortlessly combines classic pieces with modern trends, making her a must-follow for anyone looking to refine their wardrobe.
How to use their influence
Trendsetters such as Chiara, Aimee and Olivia offer their take on the coming season’s style. Incorporate their ideas into your wardrobe by identifying the key trends and experimenting with them. Don’t be afraid to mix high-end pieces with affordable fashion to create your own unique look.
Understanding sustainable fashion
Advocates for sustainable fashion
Sustainable fashion focuses on creating a system that can be maintained indefinitely, taking into account humanity’s impact on the environment and social responsibility. Advocates of sustainable fashion promote environmentally friendly, ethical and responsible fashion choices and encourage their followers to do the same.
Influencers to follow
Venetia La Manna (@Venetian manna)
- Biography: Venetia La Manna is a TV presenter and slow fashion advocate who highlights the importance of sustainability in fashion.
- Why follow: Venetia’s content is both informative and stylish. She provides insight into the consequences of fast fashion and offers alternatives that are both sustainable and fashionable.
Natalie Kay Smith (@sustainablychic)
- Bio: Natalie Kay Smith is the creator of the blog Sustainably Chic, which focuses on sustainable fashion, beauty and lifestyle.
- Why follow: Natalie puts together beautiful, eco-friendly outfits and offers practical tips on building a sustainable wardrobe. Her focus on ethical fashion makes her an essential follow for anyone interested in sustainability.
- Céline Semaan (@celinecelines)
- Biography: Céline Semaan is a designer and the founder of the Slow Factory Foundation, a non-profit organisation that promotes sustainability and human rights.
- Why follow: Célines innovative approach to fashion and sustainability offers a new perspective on how we can bring about positive change through our choice of clothing.
How to use their influence
Following advocates of sustainable fashion can inspire you to make more conscious choices. Start by investing in timeless, high-quality clothes that last longer and reduce your carbon footprint. Embrace second-hand shopping and support brands that prioritise ethical practices.
A world of high fashion
High-fashion influencers
High-fashion influencers are often a prominent presence at major fashion shows and collaborate with luxury brands. Their style is typically more avant-garde and couture, offering a glimpse into the world of high-end fashion.
Influencers to follow
Camila Coelho (@camilacoelho)
- Biography: Camila Coelho is a Brazilian-American fashion and beauty influencer known for her glamorous style.
- Why follow her?: Camila’s posts are full of luxurious outfits and beauty looks that provide endless inspiration. Her sophisticated style is perfect for anyone who wants to incorporate high-fashion elements into their wardrobe.
Blair Eadie (@blaireadiebee)
- Bio: Blair Eadie is the founder of the fashion blog Atlantic-Pacific, which is known for its bold, colourful style.
- Why follow: Blair’s unique ability to mix patterns, colours and textures makes her one of a kind in the world of high fashion. Her feed is a visual feast that offers fresh ideas for those who love to turn heads.
- Bryanboy (@bryanboy)
- Bio: Bryanboy is a Filipino fashion blogger and socialite who has become an integral part of the fashion industry.
- Why follow: Bryanboy’s edgy and often provocative style pushes the boundaries of fashion. His fearless approach may inspire you to take risks and experiment with your own style.
How to use their influence
High-fashion influencers can help you understand how to incorporate luxury and couture elements into your everyday wardrobe. Take inspiration from their bold choices and see how you can adapt them to your own style. Even if you can’t afford high-end brands, you can achieve a high-fashion look through clever styling and an eye for detail.
The essence of street style
Icons of street style
Street style is all about individual expression and is often a blend of high and low fashion. Street style influencers capture the essence of urban fashion and combine comfort, functionality and trends.
Influencers to follow
Danielle Bernstein (@weworewhat)
- Biography: Danielle Bernstein is the founder of WeWoreWhat, a fashion blog that has evolved into a lifestyle brand.
- Why follow: Danielle’s street style is both trendy and relatable. She effortlessly combines high-end pieces with affordable finds, making her an excellent source of inspiration for creating stylish everyday looks.
Patricia Bright (@thepatriciabright)
- Biography: Patricia Bright is a London-based fashion and beauty influencer, known for her lively personality and relatable style.
- Why follow her?: Patricia’s style is bold, colourful and always spot on. Her knack for mixing patterns and colours makes her a street style icon, perfect for anyone looking to add a touch of fun to their wardrobe.
- Kellie Brown (@itsmekellieb)
- Bio: Kellie Brown is a fashion influencer and body positivity advocate who promotes inclusive fashion.
- Why follow: Kellie’s street style is effortlessly cool and inclusive. Her focus on body positivity and self-expression makes her a must-follow for anyone who wants to embrace their unique style.
How to use their influence
Street style influencers show you how to blend trends with your personal style. Look for ways to mix high and low fashion, and incorporate statement pieces with your everyday basics. Don’t be afraid to experiment with bold colours, patterns and accessories to create a look that’s entirely your own.
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