
The ultimate guide to buying jeans

Decoding denim terminology
A basic understanding of denim
Before you embark on the shopping process, it is important to understand the basics of denim, including key terminology and the fabric’s properties.
1. Composition of the substance:
- Denim weight: Denim‘Weight’ refers to the thickness of the fabric and is measured in ounces per square yard (oz/yd²). Lighter weights (under 12 oz) are ideal for warmer weather, whilst heavier weights (over 12 oz) offer durability and structure.
- Stretch vs. Non-Stretch:Stretch denim contains elastane or spandex for extra flexibility and comfort. Non-stretch denim, also known as stiff denim, offers a classic feel and tends to retain its shape better over time.
2. Fit and silhouette:
- Slim Fit:Slim-fitjeansare narrower at the hips and thighs, with tapered legs. They create a modern, tailored look without being too tight.
- Straight Fit:Straight-fit jeans have a consistent width from the hip to the ankle, creating a relaxed yet smart look.
- Bootcut and Flare:Bootcut jeans are slightly wider at the ankle, leaving room for boots or larger footwear. Flare jeans have a more pronounced flare from the knee down, creating a retro-inspired silhouette.
3. Washing and finishing:
- Raw Denim:Rawdenimis unwashed and untreated, allowing the wearer to break in the jeans and create unique fading and distressing patterns over time.
- Washed denim:Washeddenimundergoes a washing process to soften the fabric and achieve various shades of blue. The washes range from light to dark, with options such as acid wash and a distressed finish for a vintage look.

Understand your body shape
Find your perfect fit
To findjeansA good fit is essential for both comfort and style. Find out here how to identify your body shape and choose the right fit:
1. Body shape analysis:
- Rectangular:Rectangular body shapes have a similar width at the shoulders, waist and hips. Look out forjeans, which create the illusion of curves, such as high-waisted styles or jeans with detailing at the hips.
- Triangular (pear-shaped):Triangular body shapes have narrow shoulders and wider hips. Choosejeanswith a wider leg opening or a bootcut silhouette to balance out the proportions.
- Inverted triangle (V-shaped):Those with an inverted triangle body shape have broad shoulders and narrower hips. Choose jeans with straight or tapered legs to streamline your lower body.
- Hourglass: Hourglass body shapes have well-defined waists and balanced proportions. Embrace figure-hugging styles such as skinny or slim-fitjeans, which flatters your curves.
2. Try out different styles:
- Skinny jeans:SkinnyjeansThey create a sleek, tailored look that hugs the legs from the waist to the ankle. They are versatile and can be dressed up or down depending on the occasion.
- Relaxed Fit:Relaxed fitjeansprovide more room in the thighs and around the seat for extra comfort. They are ideal for casual wear and relaxed outings.
- High-waisted jeans:High-waistedjeansfits at or above the natural waistline and provides excellent tummy control and a leg-lengthening effect.
3. Comfort test:
- Squat test:Perform a squat inthe trousersto ensure that they provide sufficient stretch and freedom of movement without feeling restrictive.
- Fit at the waist:Check that the waistband sits comfortably without digging into your skin or creating a gap at the back.

Exploring washing and finishing
Choosing the right sink and style
Choosing the perfect sink and style can make a significant difference to the overall look and feel of yourjeans. Here’s what you need to consider:
1. Washing options:
- Light Wash:Light washjeanshave a faded, worn look and are perfect for casual daytime outfits.
- Medium Wash:Medium washjeansstrikes a balance between light and dark and is suitable for a wide range of flats.
- Dark Wash:Dark-wash jeans have a deep, rich indigo colour and can be dressed up for more formal occasions.
2. Wear and tear and details:
- Rips and Tears:Distressedjeansfeatures deliberate rips, tears and scuffs that give it a worn, vintage look.
- Whiskering:Whiskering refers to faded lines or creases around the hips and thighs, which give denim an extra dimension.
- Decorations:Somejeansfeatures embellishments such as embroidery, patches or studs, which add extra visual interest.
3. Gradient and length:
- Career progression opportunities:Choose from a range of rises, including low, medium and high, to find the most flattering fit for your body shape.
- Considerations regarding length:Please note the inner chord length to ensure thatthe jeansIt hits just the right spot on your leg, whether you prefer ankle-length, regular or long styles.

Keep your jeans looking their best
Tips for care and maintenance
Proper care and maintenance are essential for extending the lifespan of yourjeansand to keep them in top condition. Follow these tips:
1. Washing instructions:
- Turn it inside out:Turn yourjeansbefore washing to preserve the colour and prevent it from fading.
- Use cold water:Wash your jeans in cold water to prevent them from shrinking and to preserve the fabric’s integrity.
- Air-drying:Avoid using the tumble dryer; instead, let your jeans air-dry to prevent excessive wear and tear and to preserve their shape.
2. Spot cleaning:
- Dab the stains:For small stains, wipe the affected area with a damp cloth and a mild detergent. Avoid rubbing, as this may spread the stain.
3. Storage and care:
- Hang or fold:Store your jeans by hanging them up or folding them neatly to avoid creases and wrinkles.
Avoid over-washing:JeansThey do not need to be washed after every use. Spot-clean them when necessary, and only wash them when they are visibly dirty or stretched.
Men’s Jeans
























