Noah Jeans

A loose-fitting pair of jeans in white denim, cut in a Loose Fit for men who like their trousers relaxed through the leg. The cotton denim gives a natural, everyday feel, and the white wash reads fresher than a standard blue pair.

White denim solves the problem of a wardrobe that leans heavy on dark shades. It lifts an outfit without shouting, and the Loose Fit keeps things easy to move in whether you're at your desk or out for the evening.

The draw here is the roomy leg. There's space through the thigh and knee, so you get a modern, relaxed shape rather than anything tight.

Wear them with a plain tee and trainers for the daytime, or swap in a shirt and clean boots when you want to smarten up.

Not for you if you prefer a slim, tapered leg close to the body.