The fashion world is constantly evolving and staying on top of trends can be a daunting task. Luckily, fashion influencers make it easier by curating styles, offering inspiration and providing insight into the latest trends. By following the right influencers, you can stay up-to-date and develop your own style. This blog will introduce you to some of the best fashion influencers you should follow, divided into four categories: trendsetters, sustainable fashion advocates, high fashion influencers and street style icons.
Trendsetters
Definition of trendsetters
Trendsetters are those influencers who consistently introduce new styles and ideas into the fashion world. They have a keen eye for what will be popular next and often dictate the direction of fashion trends. Following these influencers can give you a head start on the latest looks and help you stay ahead of the fashion curve.
Biography: Chiara Ferragni, an Italian blogger and entrepreneur, is one of the most influential trendsetters in fashion. She started with her blog, The Blonde Salad, and has since built a global brand.
Why to follow: Chiara's style is eclectic, mixing high fashion with accessible pieces. Her ability to seamlessly mix different styles makes her a great source of inspiration for anyone who wants to be on the cutting edge of fashion.
Biography: Aimee Song is a Los Angeles-based fashion blogger and interior designer behind the popular blog Song of Style.
Why to follow: Aimee's feed is filled with bright, cheerful outfits that are both aspirational and wearable. She has a knack for spotting new trends and presenting them in a way that feels both fresh and accessible.
Biography: Olivia Palermo is a New York socialite and fashion influencer known for her polished and sophisticated style.
Why follow her: Olivia's style is the epitome of chic. She effortlessly combines classic pieces with modern trends, making her a must for anyone looking to refine their wardrobe.
How to use their influence
Trendsetters like Chiara, Aimee and Olivia give their take on the coming season's style. Incorporate their ideas into your wardrobe by identifying the key trends and experimenting with them. Don't be afraid to mix high-end items with affordable fashion to create your own unique look.
Sustainable fashion advocates
Understanding sustainable fashion
Sustainable fashion focuses on creating a system that can be sustained indefinitely in terms of human impact on the environment and social responsibility. Sustainable fashion advocates promote eco-friendly, ethical and responsible fashion choices and encourage their followers to do the same.
Biography: Venetia La Manna is a broadcaster and slow fashion advocate who highlights the importance of sustainability in fashion.
Why to follow: Venetia's content is both educational and stylish. She provides insight into the consequences of fast fashion and offers alternatives that are both sustainable and fashionable.
Bio: Natalie Kay Smith is the creator of the blog Sustainably Chic, which focuses on sustainable fashion, beauty and lifestyle.
Why follow: Natalie puts together beautiful, eco-friendly outfits and provides practical tips for building a sustainable wardrobe. Her emphasis on ethical fashion makes her an important follower for anyone interested in sustainability.
Biography: Céline Semaan is a designer and founder of the Slow Factory Foundation, a non-profit organization promoting sustainability and human rights.
Why to follow: Céline's innovative approach to fashion and sustainability offers a new perspective on how we can create positive change through our clothing choices.
How to use their influence
Following sustainable fashion advocates can inspire you to make more conscious choices. Start by investing in high-quality, timeless clothing that lasts longer and reduces your carbon footprint. Embrace thrift shopping and support brands that prioritize ethical practices.
Influencers in high fashion
A world of high fashion
High fashion influencers often have a strong presence at major fashion shows and collaborations with luxury brands. Their style is typically more avant-garde and couture, giving an insight into the high-end fashion world.
Biography: Camila Coelho is a Brazilian-American fashion and beauty influencer known for her glamorous style.
Why follow her: Camila's posts are filled with luxurious outfits and beauty looks that provide endless inspiration. Her sophisticated style is perfect for anyone looking to incorporate high fashion elements into their wardrobe.
Bio: Blair Eadie is the creator of the fashion blog Atlantic-Pacific, known for her bold, colorful style.
Why to follow: Blair's unique ability to mix patterns, colors and textures makes her a standout in the world of high fashion. Her feed is a visual feast, providing fresh ideas for those who love to draw attention to themselves.
Bio: Bryanboy is a Filipino fashion blogger and socialite who has become a staple in the fashion industry.
Why to follow: Bryanboy's edgy and often provocative style pushes the boundaries of fashion. His fearless approach can inspire you to take chances and experiment with your own style.
How to use their influence
High fashion influencers can help you understand how to incorporate luxury and couture elements into your everyday wardrobe. Be inspired by their bold choices and see how you can adapt them to your own style. Even if you can't afford high-end brands, you can achieve a high-fashion look through smart styling and attention to detail.
Street style icons
The essence of street style
Street style is all about individual expression and is often a mix of high and low fashion. Street style influencers capture the essence of urban fashion, mixing comfort, functionality and trends.
Biography: Danielle Bernstein is the founder of WeWoreWhat, a fashion blog turned lifestyle brand.
Why to follow: Danielle's street style is both trendy and relatable. She effortlessly combines high-end pieces with affordable finds, making her an excellent source of inspiration for creating chic everyday looks.
Biography: Patricia Bright is a London-based fashion and beauty influencer known for her vibrant personality and relatable style.
Why follow her: Patricia's style is bold, colorful and always on point. Her ability to mix patterns and colors makes her a street style icon, perfect for those looking to bring some fun into their wardrobe.
Bio: Kellie Brown is a fashion influencer and body positivity advocate promoting inclusive fashion.
Why to follow: Kellie's street style is effortlessly cool and inclusive. Her emphasis on body positivity and self-expression makes her a must for anyone who wants to embrace their unique style.
How to use their influence
Street style influencers show you how to mix trends with your personal style. Look for ways to mix high and low fashion and incorporate statement pieces with everyday basics. Don't be afraid to experiment with bold colors, patterns and accessories to create a look that's all your own.
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